PRIME CENTRAL LONDON INVESTMENT & DEVELOPMENT
Deep Expertise
Decisive Execution
Uncompromising Quality
We acquire and reposition assets in Kensington & Chelsea and Westminster.Origination, planning, in-house construction and disposal under one roof.Our work is focused on breathing life back into neglected buildings - creating places of lasting quality that stand the test of time for the next century and beyond.
125+
homes delivered, consented or managed
25+
commercial units across retail and offices
£150m+
Gross Development value since inception
12 Yrs
Trading through London property cycles
2025
BCIA Design Excellence Award
TRACK RECORD
Value realised at every stage of the cycle
Three exit routes, all proven with capital returned
Entitle and exit
Baker Street W1 - Nine apartments and two retail units, consented and sold with planning.
Greenford fourteen - apartments consented and sold.
Build and exit
The Marlowes - thirty-six apartments and five retail units, built, fully let and sold as an income-producing asset.
Hold and reposition
Kensington portfolio - long-term conversion and repositioning, creating eleven new apartments within the estate.
SELECTED SCHEMES
Drill Hall
30,000 sq ft mixed-use, seven apartments. Rescued mid-build after main-contractor insolvency and completed entirely in-house, 2024. BCIA Architectural Design Excellence Award winner, 2025.
Kensington portfolio
Thirty-two apartments and nine commercial units across seventeen buildings. Our most significant active scheme and the fullest expression of the Prime Central London strategy.
The Marlowes
Five retail units and thirty-six apartments. Built, fully let and sold as an income-producing asset.
Capital Partners
Co-invest alongside institutional and family-office capital, with origination, execution and aftercare under one roof.
Vendors & agents
Off-market or complex situations in Prime Central London — including joint ventures where you retain the asset and we deliver.
Our residential schemes are designed and delivered under Orene Living — fabric-first, detail-driven homes built to hold their value over time. Led by Creative Director Samira Bioubakhsh.